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2019 Distinguished Women in Construction

2019 Distinguished Women in Construction

Women in Construction Building on their Strength

All of the building companies that these women own or work for have been recognized with awards for excellence in construction from their peers in the industry.

Women in Construction
Building on their Strength

All of the building companies that these women own or work for have been recognized with awards for excellence in construction from their peers in the industry.

The home building industry has long been considered to be dominated by men. In the Rio Grande Valley, however, there is a select group of women in construction who have distinguished themselves—not just because they are women—but because of the incredible contributions they have made to the industry in the face of many challenges.

Common to the traits of their gender, the unique strengths of these women and their exceptional women-centric industry skills appeal greatly to other women—86% of whom, as we know, influence the homebuying decision.

Home building has been historically considered to be a male-dominated industry. While this is still true today, in recent years, the ranks of women in construction have increased dramatically across the nation. Today, even in predominantly male-owned building companies, women hold key positions of power with decision-making roles that impact the entire organization’s future…[blog continues at the bottom of the page]

Berry Homes

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Chris Ryan Homes & Inv.

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Divine Custom Homes

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Innovative Construction

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Proyecto Azteca

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Sorrento Fine Homes

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Treviño Construction

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Villa Homes

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Villanueva Construction

Waldo Homes

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Women in Construction Building on their Strength

[blog continues]…According to a recent study, from 1997 to 2017, the number of women-owned businesses has grown 114% — a growth rate 2.5 times higher than the national growth rate of 44% for all businesses during the same period. And according to the Census Bureau, the construction industry is number one of the top five industries in which women-owned business numbers grew the most from 2016 to 2017.

The evidence that the public’s perception of women in construction has changed from “shock and awe” to “respect and admiration” can be seen in the many mainstream television shows that feature women, actual licensed women contractors, doing a “man’s job.” The popularity of these shows, and their success at attracting advertising dollars, is a great indicator of how much the value of women contractors is now widely accepted and, more importantly, appreciated.

In this special feature of the New Homes Guide, we present an elite group of women in construction who are building homes in the Rio Grande Valley, and who give new meaning to the role of women as “home makers.”

Whether they are hands-on builders or play key roles in their construction company’s day-to-day operations, the women featured here are referred to as “women builders” and they bring a whole new level of skill sets to home building. The disadvantages they may face as a woman in a male-dominated industry are often overshadowed by their competitive advantage of being a woman. Here’s why.

For one, most women competing for what is typically considered to be a “man’s job” will agree that they don’t just have to be as knowledgeable and as skilled as their male counterparts—they have to prove that they are just as, or much more qualified than them.  Typically, a woman doing a man’s job will have to work twice as hard to gain the respect and acceptance that a man would naturally get just from being “male.” From a homebuyer’s perspective, that would be one good reason to hire a woman builder who’s earned that spot.

An obvious advantage for women in construction is the home buyer. Many studies have shown that women play a key decision-making role in the purchase of consumer goods—as much as 86% of the time. In home-buying decisions, that percentage is even higher. And since women are more comfortable talking to other women, it makes sense that women in construction can relate better with their customers, especially with the decision makers.

Aside from their homes’ architectural beauty and construction quality, the most important reason why women are successful in the homebuilding industry is inherent to their gender and is actually quite simple: Women builders know what their customers need. Since many of the women in construction manage their own households, and are experts at knowing what works for them, they are keenly aware of what makes a home great—its function. Women builders look at things differently because they have experience with what is convenient and what isn’t in a home. Whether it’s about having enough storage space, or making sure areas are easy to clean, women builders tend to focus on family life within the home and how people will use the space. They also look ahead for their homebuyers, taking into account the future needs of a homebuyer–not just today’s requirements—and allow for flexible designs that can be converted to other uses as “life happens” and needs change. Women, no surprise, have an aesthetic eye for choosing colors, textures, and materials that complement each other. More importantly, women put comfort at the top of the list. After all, if a homebuyer is not comfortable in their own home, what’s the point?

Listening to a homebuyer’s wants and needs—and delivering them—is what any good builder does. A woman builder, however, excels in this area. Generally speaking, women are better at communicating, and with their own experience as a home owner/manager, can relate very well with their customers. Often, women bring a new perspective to home building that is different from what a man would offer. While men can be more straightforward and build from a floorplan, women builders tend to look more closely at the customer’s lifestyle and home life, and integrate that insight into what they build to ensure that the home has a positive impact on the homebuyer’s life.

Women have many strengths by virtue of being a woman: communicating, managing, scheduling, accounting, designing, interior decorating, and marketing.  Among the most important qualities as a home builder are the ability to be a multitasker while being detail focused. As a rule, women builders also tend to have more patience, and be more emotionally sensitive to others during the home-building process. In the construction industry, all of these qualities are at the core of “excellence in customer service.” And if women builders are perceived to have these outstanding qualities, you would have to agree that a woman’s place is truly in the home—the home-building industry that is.

Women in Construction
Building on their Strength

[blog continues]…According to a recent study, from 1997 to 2017, the number of women-owned businesses has grown 114% — a growth rate 2.5 times higher than the national growth rate of 44% for all businesses during the same period. And according to the Census Bureau, the construction industry is number one of the top five industries in which women-owned business numbers grew the most from 2016 to 2017.

The evidence that the public’s perception of women in construction has changed from “shock and awe” to “respect and admiration” can be seen in the many mainstream television shows that feature women, actual licensed women contractors, doing a “man’s job.” The popularity of these shows, and their success at attracting advertising dollars, is a great indicator of how much the value of women contractors is now widely accepted and, more importantly, appreciated.

In this special feature of the New Homes Guide, we present an elite group of women in construction who are building homes in the Rio Grande Valley, and who give new meaning to the role of women as “home makers.”

Whether they are hands-on builders or play key roles in their construction company’s day-to-day operations, the women featured here are referred to as “women builders” and they bring a whole new level of skill sets to home building. The disadvantages they may face as a woman in a male-dominated industry are often overshadowed by their competitive advantage of being a woman. Here’s why.

For one, most women competing for what is typically considered to be a “man’s job” will agree that they don’t just have to be as knowledgeable and as skilled as their male counterparts—they have to prove that they are just as, or much more qualified than them.  Typically, a woman doing a man’s job will have to work twice as hard to gain the respect and acceptance that a man would naturally get just from being “male.” From a homebuyer’s perspective, that would be one good reason to hire a woman builder who’s earned that spot.

An obvious advantage for women in construction is the home buyer. Many studies have shown that women play a key decision-making role in the purchase of consumer goods—as much as 86% of the time. In home-buying decisions, that percentage is even higher. And since women are more comfortable talking to other women, it makes sense that women in construction can relate better with their customers, especially with the decision makers.

Aside from their homes’ architectural beauty and construction quality, the most important reason why women are successful in the homebuilding industry is inherent to their gender and is actually quite simple: Women builders know what their customers need. Since many of the women in construction manage their own households, and are experts at knowing what works for them, they are keenly aware of what makes a home great—its function. Women builders look at things differently because they have experience with what is convenient and what isn’t in a home. Whether it’s about having enough storage space, or making sure areas are easy to clean, women builders tend to focus on family life within the home and how people will use the space. They also look ahead for their homebuyers, taking into account the future needs of a homebuyer–not just today’s requirements—and allow for flexible designs that can be converted to other uses as “life happens” and needs change. Women, no surprise, have an aesthetic eye for choosing colors, textures, and materials that complement each other. More importantly, women put comfort at the top of the list. After all, if a homebuyer is not comfortable in their own home, what’s the point?

Listening to a homebuyer’s wants and needs—and delivering them—is what any good builder does. A woman builder, however, excels in this area. Generally speaking, women are better at communicating, and with their own experience as a home owner/manager, can relate very well with their customers. Often, women bring a new perspective to home building that is different from what a man would offer. While men can be more straightforward and build from a floorplan, women builders tend to look more closely at the customer’s lifestyle and home life, and integrate that insight into what they build to ensure that the home has a positive impact on the homebuyer’s life.

Women have many strengths by virtue of being a woman: communicating, managing, scheduling, accounting, designing, interior decorating, and marketing.  Among the most important qualities as a home builder are the ability to be a multitasker while being detail focused. As a rule, women builders also tend to have more patience, and be more emotionally sensitive to others during the home-building process. In the construction industry, all of these qualities are at the core of “excellence in customer service.” And if women builders are perceived to have these outstanding qualities, you would have to agree that a woman’s place is truly in the home—the home-building industry that is.

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